THE BELIEF

A great dentist deserves a great business. Not just a busy one.

That's what kat-e-list exists for. We help New Zealand owner-operated dental practices close the gap between what they are and what they could be - by working 12 profit levers in disciplined sequence.

Good practices plateau. Great businesses keep climbing.

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THE THING WE SEE EVERY TIME

Most independent dental practices operate at 60-70% of their profit potential.

Not because the principal dentist isn’t working hard enough. Because effort isn’t being applied in the right places.

THE PROFIT GAP The gap is real money. Profit today · industry averages 60-70% of potential Profit potential · the same practice, 12 levers worked in sequence $200K+ unrealised On a $750K-revenue practice operating at industry averages. The gap doesn’t show up in the P&L, because the P&L was never designed to find it.
THE COMPOUNDING MATHS Small gains don’t add. They multiply. +10% Recall × +10% Treatment plan acceptance × +10% Chair utilisation = +33% more production 1.10 × 1.10 × 1.10 = 1.33 Most costs are fixed. Extra production drops to the bottom line. More production +33% More profit ≈45% 45% PROFIT IMPROVEMENT An illustration of compounding, not a projection. The diagnostic sizes the number for your practice.

WHO THIS IS FOR

Who we work with

kat-e-list is built for a specific kind of dental practice. If this is you, we should talk.

The practice

Owner-operated. One to four chairs. Annual revenue between $500k and $1.5m. Established and stable, but plateaued, busy without becoming proportionally more profitable.

The principal

A great clinician who has realised they are also running a complex small business, and that the business side has not had the attention the clinical side has. Open to coaching, ready for the work.

The moment

12 months ahead feels like more of the same. Three years ahead are unclear. There is a vision somewhere, and a quiet recognition that getting there requires something different from what got the practice here.

THE ENGAGEMENT

The three-step process

You don’t take on the whole climb at once. Each step earns the next.

90 MINUTES 01 4 WEEKS 02 12 MONTHS 03 Discovery Conversation We take a proper look at your practice. You hear exactly what we see. No cost. No commitment. Diagnostic Engagement Four weeks inside your numbers. A real plan, yours to keep. Fixed fee, by practice scale. Profit Programme The 12 levers, worked in sequence. Profit growth you can measure. Retainer + a share of the profit we add.

THE THINKING

Built on the work of those who already figured it out.

Eight years inside the dental industry, working with hundreds of practice principals to understand what actually drives practice profitability.

The kat-e-list methodology rests on three foundations: Sinek on purpose, Collins on the leap from good to great, and Dixon and Adamson on leading with insight.

Read about where the thinking came from »

FREE 12-LEVER SELF-ASSESSMENT

Know where you sit before you book the conversation.

A self-scored snapshot of your practice across the 12 profit levers. Five minutes to complete. Tells you where the gaps are and roughly how big the unrealised profit opportunity is in your specific practice. No follow-up unless you ask for it.

Let’s talk

90 minutes is the only commitment that matters at the start.

No deck. No pitch. A structured conversation about where you are, where you want to be, and whether there's a fit for what we do.

Start the conversation →